What comes to mind when you think of advertising? Commercials of beaming, blissful consumers? Flashy billboards with the most alluring colors you’ve ever seen?
These aren’t wrong, but they also don’t include the foundation of successful marketing: copywriting. But what is it exactly, and how can your brand benefit from it?
We’ll dive into those questions in today’s piece. We’ll also identify 3 reasons your brand needs a copywriter.
The Core of Copy
Copywriting is written promotion. It’s content that generates revenue by urging audiences to purchase a good or service, and it’s indispensable for a brand’s success.
But what are some examples? You’ve doubtless experienced many of them:
- Advertising slogans like “Just Do It”
- Product descriptions
- Email subject lines
- Product packaging
Copywriting Improves SEO
SEO is just another of our time’s flashy acronyms, right? Not so much.
In short, SEO (search engine optimization) attempts to make web pages rank higher on Google. Writers accomplish this by targeting specific keywords based on search trends.
And what does this mean for business owners? For instance, a recent LinkedIn piece reported that Google has cornered over 85% of the search engine market. As of February 2023, it also had over 943 billion searches.
With these two statistics alone, it’s easy to see why strong SEO could give your brand salience in Google’s endless, competitive sea.
But the right keywords alone aren’t a cure-all. In fact, using too many is a negative approach for a few reasons:
- It makes pieces harder to read while sounding unnatural.
- It can harm your credibility by giving the impression you are merely trying to game the SEO process while delivering subpar content.
- It’s outdated; today’s search engines favor high-quality, user-friendly content.
These problems can result in financial loss. But here’s where copywriting saves headaches yet again. When a copywriter smoothly integrates seemingly minor tweaks in verbiage, they up the odds of consumers investing in your offerings.
It Showcases Your Personality & Values
Let’s get it out of the way: owners want a profit, and customers want a quality product or service. As importantly, however, audiences want to know they’re dealing with a company with stable values and identity.
Consistent copy delivers these two while also lending your brand its credibility. It lets the public know you care for small writing details as much as your advertised products. As such, solid copywriting bundles persuasion, identity, and values.
Claim Your Copy
At Design Cypher, our copywriting has a history of lead generation and high national rankings that have solidified our clients’ online presence. Try us out—we’re confident we can streamline your marketing approach and grow your audience, too.