Capitalizing on brand awareness through SEO for MasterTech Environmental of Myrtle Beach
MasterTech Environmental of Myrtle Beach recently launched its franchise in Myrtle Beach. While the brand is established in the Northeast, it is a newcomer in Myrtle Beach. MasterTech Environmental of Myrtle Beach needed to enter a new market by developing a strong online presence with locally-focused content about mold removal and water damage remediation. To boost brand visibility, MasterTech placed an emphasis on organic SEO white hat practices.
At Design Cypher, we wanted to build from the established branding on the MasterTech franchise website, but add a local focus to improve online visibility for the Myrtle Beach market.
Challenges: Working with a Franchise
Working within the confines of an existing franchise can present challenges. To start, we needed to determine a consistent naming convention, verify the business across online social networks, and find the brand’s value outside of the franchise. Duplicate content, inconsistent site structure, and localized SERP had to be addressed before we could get into the basics for the SEO For MasterTech Environmental of Myrtle Beach.
Opportunity: SEO For MasterTech Environmental of Myrtle Beach
Every challenge is an opportunity in disguise. After we fixed the majority of the site issues within the franchise structure, we refined our goals and strategy for MasterTech’s website. We determined keywords, ran a quick audit, looked for link opportunities, and assessed competitors’ strengths and weaknesses.
Search Engine Optimization Goals
It is important to determine a list of measurable goals when developing strategy for SEO. As a new business with a new website, we wanted to build domain authority, keyword ranking, and search visibility. Also, we wanted to develop new content that would be beneficial to customers, content that could be connected and interacted with through various social media channels.
SEO Results for MasterTech Environmental of Myrtle Beach
Since Design Cypher took over SEO for MasterTech in April, we have fixed nearly all of the Google site crawl issues. Additionally, MasterTech Environmental of Myrtle Beach’s domain authority has surpassed all of the local competitors of a similar business size. Their search visibility has increased by about 24%. They now have 11 keywords ranking in the top 10 in local searches. We have created unique content opportunities for MasterTech, and we continue to expand the business’ reach.
Search Engine Optimization is a long game. Through a proven strategies, relevant content, and consistency in development, SEO pays in dividends with online discovery of new customers.
If you need help in developing a SEO strategy that works with your online goals, please reach out to us, and let’s work together.